ICONSIAM, in collaboration with the Tourism Authority of Thailand as well as Thai government agencies, private sector organizations, hotel operators and communities along Bangkok’s Chao Phraya River joined forces to ring in the New Year for Thailand with a world-class countdown celebration titled “Amazing Thailand Countdown 2023”.  It was the first large-scale post-COVID celebration in Bangkok and set against the breath-taking backdrop of the magnificent Chao Phraya River.

The Chao Phraya River has become an iconic ‘global countdown destination’ and the landmark location for Thailand’s New Year’s Eve celebrations. The event was packed with entertainment from world-famous and leading Thai artists led by famous K-Pop artist Mark Tuan from GOT7.

The Amazing Thailand Countdown 2023 was a collaboration between ICONSIAM, the Tourism Authority of Thailand, Charoen Pokphand Group, CP Food, 7-Eleven, True 5G, The ICONSIAM Superlux Residence Corporation Co., Ltd., Magnolia Quality Development Corporation Co., Ltd., and Cardx, alongside government agencies, hotel operators and the communities along the Chao Phraya River.  Joining forces with them were partners from the public and private sectors, including the Bangkok Metropolitan Administration, the Marine Department, the Royal Thai Navy, the Thai Chamber of Commerce and the Board of Trade of Thailand, Chao Phraya River Business Trade Association, Kadi Chin Klong San Community Foundation, and the Photographic Society of Thailand Under Royal Patronage.

The highlight of the celebrations was a magnificent display of over 30,000 eco-friendly fireworks made from Thai sticky rice that lit up the skies along 1,400 meters of the Chao Phraya River. The fireworks were visible to millions in a five-kilometre radius.  The event was also the first ‘Hybrid World Countdown,’ featuring augmented reality (AR) technology enhancing viewers’ experiences through ONESIAM SuperApp. The new augmented reality was co-created by world-renown Japanese fireworks master Okushi Yoshimasa and Brother Pictures Co., Ltd., a Thai company recognized internationally.  The extravaganza was themed ‘Win the World for Thailand.’